Barrel Recap 2022
We’re celebrating all of the projects we launched and client relationships we built in 2022.
Barrel Recap 2022
The Outset
Founded by Scarlett Johansson and Kate Foster Lengyel, The Outset is a new routine-based clean and conscious skincare brand focused on the basics. We partnered with The Outset to launch the brand’s first ecommerce experience that marries product discovery, skincare education, and it’s founding story. In an already dense industry, it was crucial to set The Outset apart from the others with their unique ingredient, Hyaluroset™ Complex, a botanical alternative to hyaluronic acid that has been to plump, smooth and nourish the skin.
Oishii
Oishii is changing the landscape of the agriculture industry with their Omakase Berry, grown in the world's first and largest indoor vertical strawberry farm and known for its high-quality and delicious taste. Barrel designed Oishii’s new website to educate customers about the Omakase Berry®’s Japanese heritage, and the benefits vertical farming has on their product’s high quality.
Arthur Ashe
Arthur Ashe is a tennis and lifestyle brand with social justice in its DNA, from Rowing Blazers Co-Founder Jack Carlson and Kith Alum Karl-Raphael Blanchard. Barrel designed the first dedicated ecommerce website for the tennis and lifestyle brand that preserves Arthur Ashe’s legacy while introducing the brand to the world. This launch was in collaboration with Rowing Blazers Co-Founder Jack Carlson and Kith Alum Karl-Raphael Blanchard.
SmartyPants
SmartyPants offers a variety of nutritional supplements designed to cater to diverse nutritional requirements for kids, teens and adults. In an ongoing partnership, Barrel has collaborated with SmartyPants on their website and marketing initiatives to optimize their website, and create campaigns on SMS and email. Recently we implemented their new branding on their website and transitioned the site to a brand-first site, with most of their ecommerce traffic coming from Amazon.
GoodGood
GoodGood is a new pet wellness brand that was born to challenge the idea that human wellness and pet wellness are two separate things. Because GoodGood knows when pets feel good, humans feel good too. The GoodGood team partnered with Barrel to create an engaging website experience for pet parents to deepen the connection between them and their pets through product discovery and educational content.
PDP
PDP gives every gamer the opportunity to play with gear that is tailored to their personality, style, and interests. Barrel created an engaging DTC experience on Shopify Plus to enhance conversion rates with a clear pathway for PDP and their gaming community.
The Nue Co.
The Nue Co. is a direct-to-consumer supplement company that merges science and natural innovation to interconnect the health of people and the planet. The Nue Co. partnered with Barrel to develop a high-performing website that establishes and communicates their brand and purpose, as well as provides customers with a frictionless journey to discover products and convert.
Rentacrate
Rentacrate is the first direct-to-consumer moving equipment company that makes moving simple, sustainable, and smart. Rentacrate collaborated with Barrel to reimagine their digital identity design system and design a website that changed the way customers move. We are working with them in an on-going retainer to increase increase conversion through an optimized purchase form, and segment customers based on localized content.
BLACK+DECKER
BLACK+DECKER is a manufacturer of power tools, home appliances, home improvement products, hardware, and accessories. Barrel launched BLACK+DECKER's first DTC website on Shopify, integrating storytelling, shoppable content, and exclusive services into one integrated experience. The transformational website positioned BLACK+DECKER as a lifestyle brand, by providing interactive experiences that highlight product value and drive sustainable growth across audiences.
Arthur Ashe
Arthur Ashe is a tennis and lifestyle brand with social justice in its DNA, from Rowing Blazers Co-Founder Jack Carlson and Kith Alum Karl-Raphael Blanchard. Barrel designed the first dedicated ecommerce website for the tennis and lifestyle brand that preserves Arthur Ashe’s legacy while introducing the brand to the world. This launch was in collaboration with Rowing Blazers Co-Founder Jack Carlson and Kith Alum Karl-Raphael Blanchard.
SmartyPants
SmartyPants offers a variety of nutritional supplements designed to cater to diverse nutritional requirements for kids, teens and adults. In an ongoing partnership, Barrel has collaborated with SmartyPants on their website and marketing initiatives to optimize their website, and create campaigns on SMS and email. Recently we implemented their new branding on their website and transitioned the site to a brand-first site, with most of their ecommerce traffic coming from Amazon.
GoodGood
GoodGood is a new pet wellness brand that was born to challenge the idea that human wellness and pet wellness are two separate things. Because GoodGood knows when pets feel good, humans feel good too. The GoodGood team partnered with Barrel to create an engaging website experience for pet parents to deepen the connection between them and their pets through product discovery and educational content.
PDP
PDP gives every gamer the opportunity to play with gear that is tailored to their personality, style, and interests. Barrel created an engaging DTC experience on Shopify Plus to enhance conversion rates with a clear pathway for PDP and their gaming community.
The Nue Co.
The Nue Co. is a direct-to-consumer supplement company that merges science and natural innovation to interconnect the health of people and the planet. The Nue Co. partnered with Barrel to develop a high-performing website that establishes and communicates their brand and purpose, as well as provides customers with a frictionless journey to discover products and convert.
Rentacrate
Rentacrate is the first direct-to-consumer moving equipment company that makes moving simple, sustainable, and smart. Rentacrate collaborated with Barrel to reimagine their digital identity design system and design a website that changed the way customers move. We are working with them in an on-going retainer to increase increase conversion through an optimized purchase form, and segment customers based on localized content.
BLACK+DECKER
BLACK+DECKER is a manufacturer of power tools, home appliances, home improvement products, hardware, and accessories. Barrel launched BLACK+DECKER's first DTC website on Shopify, integrating storytelling, shoppable content, and exclusive services into one integrated experience. The transformational website positioned BLACK+DECKER as a lifestyle brand, by providing interactive experiences that highlight product value and drive sustainable growth across audiences.
Cariuma
Cariuma specializes in using ethically sourced materials to produce sneakers that are designed to be sustainable, comfortable, and timeless. Through our ongoing partnership, Barrel has collaborated closely with the Cariuma team to assist them with various website initiatives. These initiatives have included increasing conversion rates, implementing the rebuy feature, revamping the homepage and product detail pages (PDP), as well as launching campaigns tailored to specific holidays.
