A Look Back at 2024: Work & Insights

Each year, we cover a lot of ground with our clients—from website and email overhauls to on-going partnerships full of strategic initiatives and optimizations. While it's impossible to showcase it all, here’s a glimpse at some trends that shaped our work in 2024.

30
Collaborating Partners
400+
Completed Projects
50
Clients in 2024
15
Websites Launched

Driving Kite Hill's Retail Sales Through a Bold New Look

Client
Kite Hill
Project
Shopify Migration
Theme
Retail Connectivity
Details

We migrated Kite Hill from WordPress to Shopify with a new website as part of a brand refresh to strengthens their position in the dairy alternative category and connects shoppers to nearby retail stores. Each product page highlights local retailers and directs customers to a Store Locator page, powered by Pear Commerce, making it easy to find and purchase Kite Hill products in-store.

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Enhancing The 818 Omnichannel Experience

Client
818
Project
Website Optimization
Theme
Retail Connectivity
Details

Barrel partnered with 818 to enhance the online shopping experience and drive retailer sales. By integrating a robust MikMak store locator across product cards, product pages, and a dedicated store locator page, we made it easy for customers to find nearby stores carrying their favorite 818 products.

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Driving Sweet Loren's Engagement Through a Reimagined Recipes Hub

Client
Sweet Loren's
Project
Retainer
Theme
Community Engagement
Details

After migrating Sweet Loren’s from WooCommerce to Shopify, we launched an immersive recipe hub to keep customers engaged post-purchase, whether online or from retail. The hub builds credibility through UGC and cross-merchandises products, all while inspiring customers with creatives ways to enjoy Sweet Loren's.

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Optimizing Bobo's Subscription Growth & Increasing Retention

Client
Bobo's
Project
Website Retainer
Theme
Subscription & Retention
Details

The focus of our website redesign was to increase subscription retention. We implemented multiple subscription pathways including a Subscribe & Save page highlighting the program's benefits to drive conversion. To reduce churn and increase LTV, we upgraded the subscription dashboard to Recharge's Affinity portal for seamless order management.

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A New PDP for The Outset with Optimized Subscription UX

Client
The Outset
Project
Website Retainer
Theme
Subscription & Retention
Details

As The Outset’s brand grew, they needed a more robust product detail page to showcase product benefits and encourage subscriptions through skincare education. To improve customer retention, we redesigned their PDP to be more flexible, enhance storytelling, promote routine bundling, and drive subscriptions through Recharge.

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Personalized Nutrition Through Once Upon a Farm's Build-A-Box

Client
Once Upon A Farm
Project
Website Retainer
Theme
Subscription & Retention
Details

In collaboration with Awtomic, we continue to optimize Once Upon A Farm’s Build-A-Box experience to boost AOV and conversion. The robust flow enables parents to effortlessly create custom subscription boxes for their little ones, fostering lasting relationships with OFARM’s customers and increasing their LTV.

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Engaging Customers with McCormick's Community

Client
McCormick
Project
Shopify Migration
Theme
Community Engagement
Details

We combined product education with cooking inspiration across the McCormick experience, allowing customers to shop directly from lifestyle images and videos. Using Tolstoy, we integrated user-generated content featuring real people cooking with McCormick products. This increased engagement and conversions by helping customers visualize products in their own kitchens before purchasing.

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Connecting Milton's Customers to Products Near Them

Client
Milton's
Project
Website Redesign
Theme
Retail Connectivity
Details

To simplify the experience of finding Milton's products, Barrel integrated Destini's omnichannel store locator and linked customers to Instacart, making it easy for users to find local retailers and check product availability online or in-store. We also built a product-specific store locator page that drives traffic to Milton's retail partners, ensuring customers can find exactly what they want at their favorite nearby store.

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Inspiring Customers to Cook at Home With Cabot

Client
Cabot
Project
Shopify Migration
Theme
Community Engagement
Details

As part of our on-going partnership, we enhanced Cabot Creamery’s recipe experience and homepage to make it easier for customers to discover and cook with their Cabot products, inspiring delicious meals, snacks, and appetizers. These updates highlight Cabot’s brand storytelling, encourage customers to explore new uses for their products, and help build stronger connections, driving repeat purchases and fostering creativity in their kitchens.

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"The best work happens through collaboration. In 2024, our partners, clients, and extended network helped push ideas further and shape the work we’re proud to share. We’re grateful for the relationships that make this all possible and excited for what’s ahead in 2025."
Lucas Ballasy, Barrel CEO

From Clients & Partners

"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I’d recommend them to any CPG brand in a heartbeat!"

Connie Sintuvat, VP Of Marketing at KITE HILL

"The Barrel team are amazing to partners work with! Always available and open to working together to find creative solutions."

Abby Pickus, Senior Design Manager at Sprinter

"Barrel is very responsive to questions & issues, both large and small. They are able to deal with our differing levels of knowledge & explain things simply & clearly to move us forward."

Lani McHugh, eCommerce Coordinator at Cabot Creamery

"This was by far the most successful website launch I have ever been a part of. Our two companies collectively make a stellar team. I can’t wait to see where else our partnership will take us!"

Kristy Burns, VP of Marketing at Halo

"Barrel is committed to exceeding expectations to help clients stand out and compete with the biggest, fastest-growing brands."

Valeria Granda, Agency Partner Manager at Rebuy

2024 Client spotlight

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