A New Home for MacArthur Place
Founded over a century ago as a family estate and vineyard, MacArthur Place is a contemporary luxury resort and spa located in the heart of Sonoma, California. MacArthur Place puts an elevated spin on classic farmhouse architecture with custom designed furnished rooms and offers a unique experience with on-site services from the spa and dining program. MacArthur Place was awarded Top 10 Most Anticipated Hotel Renovations of 2019 by Forbes and One of the Best New Hotels to Book Around the World in 2019 by Travel & Leisure. We worked with the team at MacArthur Place to reimagine their online experience on WordPress coinciding with their newly renovated space and refreshed brand system.
Bringing the Offerings to Life
The new site showcases MacArthur’s core offerings, the beautiful space, and encourages users to book. To accommodate the launch of new programs and events, the website gives the client flexibility to easily create new pages with a modular design system.
With MacArthur’s new renovation, our team, Studio_B, provided art direction that showcase the classic farmhouse architecture, beautifully designed rooms, and lush grounds.
A Seamless Booking Experience
To ensure a seamless booking experience, we implemented Travel Click, which easily carries the user’s booking details from MacArthur.com to Travel Click.
To see the different features between each room type at MacArthur Place, we built a comparison chart that allows the user to select the room that best suits their needs.
Extending the Brand
To support the launch of the site, we designed flexible email templates that have a consistent look and feel with the website. In addition to the email templates, we also designed print and digital ads to build excitement and awareness around the relaunch of MacArthur.
MacArthur Place is home to a sophisticated Mediterranean kitchen dining experience, Layla, featuring Executive Chef, Cole Dickinson. We designed a landing page and print ads to celebrate the grand opening of the restaurant.
