Taking a Popular Publication to the Next Level
Well+Good had built a loyal readership and was growing steadily when they approached us for a redesign. We worked together to build a platform to help scale the business and spur rapid growth in readership.
A New Mark
We collaborated with Well+Good to roll out a new, flexible mark that could allow for different imagery based on seasons, special occasions, themed-content, and even sponsorships. The flexibility was also built into the new website for easy management.
Discovery & Engagement
One of the key objectives was to keep readers on the site for as long as possible, which would make Well+Good more attractive for advertisers. We designed an article template that made it very easy for readers to quickly jump from one article to the next through recommended and most popular article selections.
The Business Side of Media
We worked with Well+Good’s operations and sales teams to roll out new revenue-generating features to the website. These include making articles shoppable and integrated with affiliate links as well as various premium sponsored programs that facilitate contests and themed article series.
In addition to adding new features to the website, we’ve also worked with the Well+Good team to create experiences for seasonal campaigns like their Holiday Gift Guide. This guide features curated products, articles, and an interactive quiz that users use to get their loved ones exactly what they want for the holiday season.
