Barrel Recap

A Look Back

Highlights from 2014 at Barrel, a digital agency in New York City.


The Work

We worked with an exciting roster of clients this year.

KIND Snacks

We teamed up with KIND, the healthy fruit and nut bar brand, to launch several digital initiatives in 2014. These included Play KIND, a redesign of KIND Causes, and an upgrade to the KIND e-commerce experience.

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We helped DailyBurn, a popular fitness video company, redesign their e-commerce website. The store features supplements, workout equipment, and DailyBurn gear.

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We worked with Boxed to bring their mobile-first wholesale club app to the web. The newly designed site provides customers with a seamless shopping experience on screens of all sizes.

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PhotoShelter Lattice

We worked with PhotoShelter to bring life to a new interactive community feature that centers around photo curation and collaboration. The product, Lattice, went from sketches to a public release in just a few months.

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Bike New York

Collaborating with Pentagram, we built a new website for Bike New York, the nonprofit organization best known for its Five Boro Bike Tour. We focused on content planning, UX, and development, bringing Pentagram’s designs to life to create a robust and rich web experience for New York’s cyclists.

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We helped Resonate, an ad tech company that provides audience insights to advertisers, streamline and update its visual identity system. We delivered an extensive brand book and new sales collateral.

Barrel Projects


We created a tool to help our team give each other productive feedback on their project performance. TeamInsights has become an essential part of our post-project process.

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Weekend: A Shopify Theme

In March, our 2nd theme debuted on Shopify’s Theme Store. Our Weekend theme is an image-rich gridded design that’s been used on over 370 Shopify e-commerce stores worldwide.

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We launched an online gallery that showcases inspiring websites at the intersection of design, content, and technology. Intersect features five curated websites each week.

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Core Values

Codifying Our Beliefs

We started 2014 with the launch of our new core values, the culmination of a 6-month internal effort to define and discuss what we cared about as a team. Our core values have become an integral part of our culture and are central to our decision-making process, including the projects we take on and the new team members we invite to join us.

  • Challenge

    We will constantly challenge the client and ourselves on the notion of what is possible.

  • Understand

    We will continually seek to understand and diagnose our client and their problems before we offer solutions.

  • Inspire

    We will inspire each other and the world through active sharing.

  • Trusting Partnerships

    We will build meaningful relationships by being honest, respectful and humble with each other and our clients.

The Team

One Big Skill

We each picked an area that we could incrementally improve upon and develop throughout the year. Some team members ventured outside of their discipline to explore the skills of other roles that might complement their core competencies while others went deeper into existing skill sets. We shared our progress with each other every month.

  • UX Design

  • Development

  • Animation

  • Public Speaking

  • Project Management

  • Leadership

  • Planning

  • Networking

  • Business Development

  • Copywriting

  • E-Commerce

  • Branding

We welcomed new members to our team.

  • Crystal Ellis

  • Leslie Ye

  • Cindy Leong
    Junior Designer

  • Ray Masaki

  • Max Rolon

  • Jessica Su
    QA Analyst

  • Stephanie Plasencia
    BCS Producer

  • Ben Godfrey

  • Andres Maza
    Junior Designer

  • Alice Tam

  • We said thanks.

    Our weekly bourbon ritual turned 2 years old as we continued to celebrate our wins together.
    BourbON Fridays Collection

  • We played hard.

    Happy hours, league sports, office pets, and more, all throughout the year.
    Follow us on Instagram.

  • We ate good food.

    We feasted on team lunches, snacks, and the occasional bubble tea runs in Chinatown.
    Barrel Eats Blog

  • We hacked away.

    Our third annual hackathon saw six teams build fully functional concepts in just 2 days.
    Creative Days Recap

We joined SoDA.

In 2014, Barrel was invited to join SoDA, a selective association of the world’s top digital agencies and elite production companies.

Learn About SoDA

Thank you.

We’re grateful for another year of amazing experiences, lessons learned, and new relationships. Thank you to our clients, families, and friends for a memorable 2014.